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April 2019 – SEO and marketing news

Apr 12, 2019 / by
April 2019 – SEO and marketing news

Spring has finally sprung, but if the news is to be believed, there’s little to celebrate. With the Brexit saga showing no sign of slowing any time soon and April Fools Day now mercifully behind us, we’re trying to ignore “the B word” this month and are instead focusing on the digital marketing world across…

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10 reasons why your SEO campaign isn’t working

Apr 5, 2019 / by
10 reasons why your SEO campaign isn’t working

SEO is constantly shifting lanes and these perpetual changes can intimidate and overwhelm content creators, site owners and digital marketers, many of whom rely on SEO as their bread and butter. There are, however, a number of constants that remain regardless of the number of times Google decides to move the goalposts.

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September – SEO and marketing news

Oct 19, 2018 / by
September – SEO and marketing news

Global martech spend is estimated at $100bn (£76bn), according to WARC Agency spending on marketing technologies has risen to nearly $100bn ($76bn), according to a new survey by marketing intelligence firm Warc. In the UK and North America, brands have increased their social media and email marketing budgets by 44% over the past year, representing…

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July – SEO and marketing news

Aug 24, 2018 / by
July – SEO and marketing news

EU Fines Google Record 4.3 Billion Euros Over Android Following the GDPR ruling, the EU has fined Google a record breaking €4.3 billion in antitrust fines related to the commercial practices of its Android operating system. The EU has ordered Google to change how search and browsing applications are placed on Android devices by default….

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Marketing after Facebook

Apr 27, 2018 / by
Marketing after Facebook

In what seems like a carousel of screw-ups, Facebook may be facing the one screw-up that will end it all. Facebook, after a massive breach in user privacy involving Cambridge Analytics, could be in store for some massive regulations on how it shares users’ data with advertisers on a global scale.

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March – SEO and marketing news

Apr 13, 2018 / by
March – SEO and marketing news

As New EU Data Regulations Loom, Grapeshot Empowers Marketers to Increase Digital Scale and Delivery with Contextual Intelligence The company Grapshot, through contextual intelligence, is claiming to be able to work with and thrive with the impending GDPR, which is going into effect on May 25th. Through real-time context and not relying on cookie ID…

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AI and SEO: what you need to know

Feb 2, 2018 / by
AI and SEO: what you need to know

If you work in SEO or marketing, you may not realise that you work with AI (Artificial Intelligence) everyday. 34% of marketers feel unprepared for AI technology, yet Search Engine Optimisation means Google, and Google means AI. How do we, as SEO pros, stay relevant in a world ruled by robots?

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