Jack Knopfler, Author at Cambridge Web Marketing Co

Comments vs. no comments – the blogging dilemma

Jun 20, 2014 / by Jack Knopfler

Whether or not to allow comments on your blog has remained one of the most contentious topics of debate in the blogosphere.

Tags: comments, community, feedback, moderation, social influence, spam, trolls

Shattering common blogging myths

May 31, 2014 / by Jack Knopfler

Blogging is one of the best methods for raising awareness of your brand, understanding your customer base and boosting your site’s SEO.

Tags: advertising, blogging myths, blogging platforms, expert writers, post frequency

From sharing value to spam: the decline of guest blogging

May 1, 2014 / by Jack Knopfler

As you may have heard, back in January, renowned Google engineer Matt Cutts posted an article on his personal blog declaring that guest blogging for SEO purposes is dead. Cutts described the increasing prevalence of spammy guest bloggers soliciting site owners as the cause for this demise.

Tags: brand exposure, guest posts, Matt Cutts, spam

How to monetise your blog (part 2): advertisements, products and services

Apr 25, 2014 / by Jack Knopfler

To recap from part 1, getting sponsored is perhaps the most lucrative monetisation strategy for your blog. Finding a sponsor that aligns with the ethos of your site and sells products that you truly believe in can make the difference between blogging as a career or as a hobby.

Tags: advertising, members only, monetisation, products and services

Choosing the right tone of voice for your blog

Apr 18, 2014 / by Jack Knopfler

Regardless of whether your blog is a commercial endeavour or simply a hobby that allows you to express your thoughts on a particular subject, choosing the correct tone of voice is essential if you aspire to generate a strong readership and achieve longevity in your niche.

Tags: blog tone, vocabulary

How to monetise your blog (part 1)

Apr 12, 2014 / by Jack Knopfler

One of the most effective ways of monetising your blog and expanding your readership is through sponsorship. Be warned, however – it’s not an easy task and is only recommended for writers who have serious commercial ambitions for their blog.

Tags: advertising, blog income, sponsors

Optimising a blog post for SEO

Mar 27, 2014 / by Jack Knopfler

Running a successful blog has numerous benefits, including increased brand awareness, positioning yourself as a source of valuable information for your industry and increasing rapport with your customers and potential clients. And with recent updates to Google’s search engine algorithms, generating high value, in-depth content via your company’s blog is more important than ever.

Tags: categories, meta descriptions, permalink optimisation, social media, tags, wordpress

Life after Hummingbird: link building strategies

Feb 15, 2014 / by Jack Knopfler

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

Tags: google, hummingbird, link building, social signals

Why blogging is about more than just great content

Dec 14, 2013 / by Jack Knopfler

Producing a great blog post requires great content ‒ you can’t escape from that. But even that’s not enough. Poor structure or presentation can lessen the impact of even the best content. Readers will click away before they get to the gems you worked so hard to create.

Tags: formatting, presentation, structure, visual stimulation

How to write killer blog headlines

Nov 28, 2013 / by Jack Knopfler

There are many aspects to producing a great blog post, from structuring the post coherently to writing with creative flare and ensuring your pose is easily intelligible for your target audience. However, carefully crafting the words of your blog’s headline is perhaps the most important factor of all.

Tags: blog headlines, call to action, content marketing, creativity

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