Jack Knopfler, Author at Cambridge Web Marketing Co

Proven methods for lowering your site’s bounce rate

Aug 7, 2015 / by Jack Knopfler

Put simply, bounce rate refers to the percentage of people who arrive on a landing page and then leave without interacting with a site. While this metric can be misleading, because people can still have a good experience with your site without interacting (they may come back at a later date), bounce rate is still…

Tags: advice, bounce rate, explainer video, quality content, seo, site

10 effective types of blog posts

Jul 31, 2015 / by Jack Knopfler

In a previous post, I discussed some of the different types of blog posts featured in the Problogger book, Secrets for Blogging Your Way to a Six Figure Income. In this post, I’d like to share with you my 10 favourite types of blog posts to help you cultivate engagement and create an impact.

Tags: blog, content, creativity, interview, marketing, promotion, quality content, seo, wordpress, writing

Book Review: Secrets for Blogging Your Way to a Six-Figure Income

Jul 24, 2015 / by Jack Knopfler

Collaboratively written by Darren Rowse, of Problogger fame, and Chris Garrett, a successful online business consultant, Secrets for Blogging Your Way to a Six-Figure Income was a revelation in the blogging community when it was released several years ago.

Tags: authorship, blog, content, content marketing, creativity, marketing, monetisation, outsourcing, quality content, social, wordpress, writing

Outsourced content done right

Jul 17, 2015 / by Jack Knopfler

In a previous article, we discussed some of the benefits of outsourcing your company’s blog. These include: third party expertise; the freedom to work on other projects with more spare time; and the ability to increase your brand awareness.

Tags: blog, content, content marketing, creativity, marketing, promotion, quality content, wordpress, writing

How to improve your motivation for blogging

Jul 10, 2015 / by Jack Knopfler

The benefits of blogging are well documented. It helps you to attain the status of a thought leader in your niche; helps direct search engine traffic towards your site; facilitates a better understanding of your audience; and generally improves the reputation of your brand.

Tags: blog, content, content marketing, creativity, outsourcing, wordpress, writing

How to launch an ebook effectively

Jun 23, 2015 / by Jack Knopfler

Last time we discussed ebooks, we looked at the various reasons behind publishing one, and how you can allow your ebook to have a real impact on your reach – in particular, by building up your brand and following before the date of publication.

Tags: branding, content, content marketing, ebook, marketing, monetisation, writing

Making the most of social media: Facebook, Twitter & LinkedIn

Jun 17, 2015 / by Jack Knopfler

Unless you’ve been living under a rock for the last few years, you’re probably aware that social media marketing has become an excellent tool for driving traffic to your site, generating brand exposure, cultivating a positive relationship with your audience and establishing yourself as an expert in your field.

Tags: Facebook, LinkedIn, social, social media, Twitter

Key considerations for releasing an e-book

May 12, 2015 / by Jack Knopfler

Becoming an established thought leader within your niche is one of the greatest advantages that comes with running a successful blog.

Tags: e-books, kayla holltz, monetisation, outsourcing

How to build a community around your brand

Mar 25, 2015 / by Jack Knopfler

There are numerous benefits to having a community of people who are loyal to your brand. A sense of community amongst your customers is key to repeat business as well as positive personal recommendations, both of which help ensure the longevity of your brand.

Tags: branding, community, social

3 types of visual content to use in your digital marketing strategy

Feb 26, 2015 / by Jack Knopfler

Nearly 20 years ago, Bill Gates uttered the famous words: “Content is king” – a phrase which has become a popular adage in SEO and blog-writing circles. While there is a lot more to creating asuccessful blog than just the content, high-quality, compelling material which is targeted to your audience’s needs is still clearly and absolutely crucial.

Tags: content, digital marketing, marketing, visual

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