0

How to increase conversions with a killer explainer video

Feb 3, 2015 / by
How to increase conversions with a killer explainer video

As we described in a previous article about infographics, visual content can be highly effective in digital marketing campaigns. While the term ‘explainer video’ may not be a part of everyone’s vocabulary, most people are able to recall all the times that they’ve seen those cool, animated videos, usually accompanied by some crafty sales copy…

Tags: , , ,
0

Using audio content in your digital marketing

Nov 25, 2014 / by
Using audio content in your digital marketing

The ingenuity of using audio content as a digital marketing tool is that the person listening does not have to be fully engaged, unlike when reading a blog post. One in four internet users listen to podcasts, and in the UK 76% of workers (Londoners excluded) travel to work – this represents an awful lot of people…

Tags: , , ,
0

Five blunders that will bury your blog

Nov 11, 2014 / by
Five blunders that will bury your blog

In a previous article, we covered some of the most common SEO mistakes that bloggers can make. With this in mind, you’ll be glad to know that even if your blog is perfectly optimised for SEO, there are still plenty of mistakes you can make in terms of the content to ensure that your readership…

Tags: , , ,
0

5 essential WordPress plugins for blogs

Nov 2, 2014 / by
5 essential WordPress plugins for blogs

Regardless of whether you’re blogging for fun or with commercial intentions, the first time you log into your own personalised WordPress set-up is a special moment. You’ve probably spent time brainstorming a bunch of topic ideas and can’t wait to get a few completed articles uploaded for the world to see.

Tags: , , , ,
0

Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by
Infographics part 2: how to promote your infographic effectively

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

Tags: , , , ,
0

Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by
Infographics part 1: should I commission an infographic?

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

Tags: , , , ,