seo Archives - Page 2 of 3 - Cambridge Web Marketing Co

Proven methods for lowering your site’s bounce rate

Aug 7, 2015 / by Jack Knopfler

Put simply, bounce rate refers to the percentage of people who arrive on a landing page and then leave without interacting with a site. While this metric can be misleading, because people can still have a good experience with your site without interacting (they may come back at a later date), bounce rate is still…

Tags: advice, bounce rate, explainer video, quality content, seo, site

10 effective types of blog posts

Jul 31, 2015 / by Jack Knopfler

In a previous post, I discussed some of the different types of blog posts featured in the Problogger book, Secrets for Blogging Your Way to a Six Figure Income. In this post, I’d like to share with you my 10 favourite types of blog posts to help you cultivate engagement and create an impact.

Tags: blog, content, creativity, interview, marketing, promotion, quality content, seo, wordpress, writing

How to create a ‘Halo Of Activity’ around your brand

Jun 11, 2015 / by Nick Annies

Digital web marketing includes a whole raft of activities that contribute to the overall success of a brand and its rank and exposure. A successful campaign is focussed around people and how they interact with information, rather than machines and how they collect and present data!

Tags: blog, branding, content, content marketing, creativity, google, seo, social media, Twitter, wordpress

How to conduct an interview for your blog

Jan 27, 2015 / by Jack Knopfler

Conducting interviews with experts within your niche is not only a great way to provide unique content for your readership, but it is also an excellent way to expand your business network and drive more people to your blog.

Tags: blog, interview, seo, site

The beginning of the end of 2014

Dec 5, 2014 / by Jack Knopfler

2014 is drawing to a close and temperatures continue to drop… a little. However, it’s not too late to go out walking, as our latest client shows!

Tags: clients, seo

Podcasting advice for businesses

Dec 2, 2014 / by Jack Knopfler

In our previous article we showed that there are plenty of great reasons for including audio content as part of your digital marketing strategy. That was the why, but what about the how?

Tags: podcast, podcasting, promotion, seo, site

Your guide to hashtags: Why you need them (and how to use them effectively)

Nov 18, 2014 / by Adam Barratt

You may be rolling your eyes right now – after all, everyone knows what a hashtag is, right? While the concept is indeed basic, most people get it wrong.

Tags: hashtags, seo, social

Google Authorship: Is It Really Dead?

Nov 5, 2014 / by Nick Annies

During 2012, Google began rolling out a new feature called ‘Google Authorship’, designed to link authors (real people) to the content they published on the web. Google’s primary intentions were to assign a higher rank to sites with quality content and identify the authors of that content as ‘experts in their field’.

Tags: authorship, google, search, seo

5 essential WordPress plugins for blogs

Nov 2, 2014 / by Jack Knopfler

Regardless of whether you’re blogging for fun or with commercial intentions, the first time you log into your own personalised WordPress set-up is a special moment. You’ve probably spent time brainstorming a bunch of topic ideas and can’t wait to get a few completed articles uploaded for the world to see.

Tags: blogs, plugins, seo, site, wordpress

Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by Jack Knopfler

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

Tags: infographics, promote, seo, sharing, social

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