SEO Blog | The Cambridge Web Marketing Co

How to use SEO to combat the negative effects of the COVID-19 pandemic

May 8, 2020 / by CWM

SEO has been called a lot of things over the years but one thing it’s never been called is particularly helpful. It’s helpful to marketers, of course, and it’s certainly helpful for Google (otherwise, the results would be complete chaos) but few people have ever openly declared that good SEO has enriched their souls or…

How will coronavirus affect SEO?

Apr 30, 2020 / by CWM

There is no escaping the implications of COVID-19. It is the one crisis in modern history that has almost brought us all to the same level. Regardless of what industry you work in or how much money you earn, the coronavirus pandemic will most likely have had a major negative impact either on your health,…

5 quick and easy ways to boost your domain authority

Apr 24, 2020 / by CWM

There might be hundreds of increasingly complex factors used by Google to determine site ranking, but when it comes to importance, domain authority is right up there.

April 2020 – SEO and Marketing News

Apr 17, 2020 / by CWM

In the last month, the coronavirus pandemic has completely neutered the global economy and almost every industry under the sun has suffered as a consequence.

How SEO gets easier with greater authority

Apr 10, 2020 / by CWM

“Authority” is a word that means hundreds of different things to thousands of different people but in the case of SEO, it means one thing – the respect afforded your page, the information on it and ultimately, your brand.

The three pillars of SEO – Authority, Relevance and Trust

Apr 3, 2020 / by CWM

If SEO was to be thought of as a physical structure then it would be a structure held aloft by three central pillars – authority, relevance, and trust.

March 2020 – SEO and Marketing News

Mar 27, 2020 / by CWM

With a potential major outbreak on the horizon, mainstream news outlets are heavily focused on the pandemic. So, allow us to offer an island of calm away from the pandemic paranoia and delve into the latest goings-on in the world of SEO and marketing.

COVID-19 Update

Mar 26, 2020 / by CWM

We’ll keep this one brief — times are tough for everyone at the moment, but as our team has always worked from home, we’re able to offer an uninterrupted service to all our clients.

Tags: coronavirus, covid 19

A guide to targeting your competitor’s keywords

Mar 20, 2020 / by CWM

Targeting the direct competition has always been a popular advertising tactic and today, that tactic has evolved. It’s become common practice for brands to use their competitors as keywords, essentially bringing in potential custom by association.

What are H1 tags and how important are they?

Mar 13, 2020 / by CWM

SEO is a field that’s always had to adapt to survive but certain trends have stood the test of time. In the good old days of SEO (let’s say 2012) it was very much the fashion to wrap up your page title in H1 tags and leave it at that but as Google further developed…