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How to increase conversions with a killer explainer video

Feb 3, 2015 / by
How to increase conversions with a killer explainer video

As we described in a previous article about infographics, visual content can be highly effective in digital marketing campaigns. While the term ‘explainer video’ may not be a part of everyone’s vocabulary, most people are able to recall all the times that they’ve seen those cool, animated videos, usually accompanied by some crafty sales copy…

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Using audio content in your digital marketing

Nov 25, 2014 / by
Using audio content in your digital marketing

The ingenuity of using audio content as a digital marketing tool is that the person listening does not have to be fully engaged, unlike when reading a blog post. One in four internet users listen to podcasts, and in the UK 76% of workers (Londoners excluded) travel to work – this represents an awful lot of people…

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Five blunders that will bury your blog

Nov 11, 2014 / by
Five blunders that will bury your blog

In a previous article, we covered some of the most common SEO mistakes that bloggers can make. With this in mind, you’ll be glad to know that even if your blog is perfectly optimised for SEO, there are still plenty of mistakes you can make in terms of the content to ensure that your readership…

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