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Google Authorship: Is It Really Dead?

Nov 5, 2014 / by
Google Authorship: Is It Really Dead?

During 2012, Google began rolling out a new feature called ‘Google Authorship’, designed to link authors (real people) to the content they published on the web. Google’s primary intentions were to assign a higher rank to sites with quality content and identify the authors of that content as ‘experts in their field’.

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5 essential WordPress plugins for blogs

Nov 2, 2014 / by
5 essential WordPress plugins for blogs

Regardless of whether you’re blogging for fun or with commercial intentions, the first time you log into your own personalised WordPress set-up is a special moment. You’ve probably spent time brainstorming a bunch of topic ideas and can’t wait to get a few completed articles uploaded for the world to see.

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Infographics part 2: how to promote your infographic effectively

Oct 18, 2014 / by
Infographics part 2: how to promote your infographic effectively

If you’ve read our previous article on infographics, you’ll know that the primary key to success is designing an infographic that provides genuine value to people. In other words, it’s designed with an end result in mind. This end result might include: tackling a contentious issue, illustrating a complex technical concept, conveying the meaning behind…

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Infographics part 1: should I commission an infographic?

Oct 7, 2014 / by
Infographics part 1: should I commission an infographic?

While infographics were all the rage last year, the hype surrounding them is not what it once was. Thanks to the emergence of a horde of terrible infographics, people have grown disenchanted with this form of content marketing. However, despite the abundance of bad infographics, it’s important not to throw out the baby with the…

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