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Category Archives: «Content Creation»

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Don’t make these 5 landing page mistakes

May 27, 2016 / by Jack Knopfler
Don’t make these 5 landing page mistakes

When you send large amounts of traffic to a particular page with the objective of creating a conversion, it’s essential that the page is optimised for that purpose. Otherwise you’re simply leaving money on the table.

Tags: advice, authorship, blog, content, content generation, landing page, quality content, writing
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3 tips for writing compelling content

Mar 11, 2016 / by Jack Knopfler
3 tips for writing compelling content

Creating compelling content isn’t simply a case of brainstorming for interesting topics, following the commonly accepted structural rules of blog writing and promoting via social media.

Tags: advice, authorship, blog, content, content generation, content marketing, creativity, marketing, quality content
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Meme marketing: cost-effective visual content

Jan 22, 2016 / by Jack Knopfler
Meme marketing: cost-effective visual content

The term visual content leads most people to think of flashy, animated videos or compelling infographics and gifographics, complete with sophisticated graphs and unique illustrations.

Tags: blogging, content, content generation, content marketing, creativity, design, marketing, meme
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5 traits of a successful digital copywriter

Jan 15, 2016 / by Jack Knopfler
5 traits of a successful digital copywriter

If you’re deciding whether to outsource your content work or to bring a full-time copywriter to your company, choosing the right person can be a daunting task.

Tags: advice, authorship, content, content marketing, creativity, marketing, quality content
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How To Write A Better Blog Post

Nov 20, 2015 / by Jack Knopfler
How To Write A Better Blog Post

If you’re serious about content marketing, this means committing to researching, writing and uploading a blog post or other piece of content once every week at least. For some businesses, a post every couple of days is required.

Tags: authoring, blogging, content, content generation, content marketing, quality content, writing
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5 types of evergreen content proven to generate engagement

Oct 23, 2015 / by Jack Knopfler
5 types of evergreen content proven to generate engagement

Content marketing is an important strategy for any business looking to boost brand awareness and create a loyal following.

Tags: advice, content, content generation, content marketing, creativity, evergreen, marketing, quality content
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How to craft a killer case study

Oct 16, 2015 / by Jack Knopfler
How to craft a killer case study

Among the various forms of social proof you can display on your site, nothing is more powerful than an excellently written, relatable case study for one of your clients.

Tags: case studies, case study, clients, content, content generation
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7 awesome content curation tools

Oct 5, 2015 / by Jack Knopfler
7 awesome content curation tools

Arguably, the toughest part of generating high quality content on a regular basis is picking the right topics.

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Data Analytics for Smarter SEO


The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.
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