Optimising a blog post for SEO

Optimising a blog post for SEO

Running a successful blog has numerous benefits, including increased brand awareness, positioning yourself as a source of valuable information for your industry and increasing rapport with your customers and potential clients. And with recent updates to Google’s search engine algorithms, generating high value, in-depth content via your company’s blog is more important than ever.

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Life after Hummingbird: link building strategies

Life after Hummingbird: link building strategies

We’ve previously discussed the impact that Hummingbird (Google’s new search algorithm) would have on the future of SEO. With more focus being put on the semantic meaning behind search enquiries, and less rewards being given for keyword manipulation, the sites that stand to benefit the most from Hummingbird are the ones with genuinely valuable content…

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Google and the 301

Google and the 301

301 redirects are vital for any structural change to a site’s URL structure, whether you are changing the URL of a single page or all the URLs across the site. One should be put in place whenever a URL is changed, no matter how insignificant that page may be.

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