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Category Archives: «SEO Tips»

Top 5 SEO trends of 2023

Jan 6, 2023 / by CWM

While many things remain the same year after year, SEO is one of those things that’s always evolving, sometimes subtly and sometimes quite profoundly.

Tags: AI, Amazon, google

What’s SEO going to look like in 2023?

Dec 30, 2022 / by CWM

It’s impossible to know exactly what the future will hold, particularly in these bizarre times. But when it comes to SEO, at least we can take some pretty firm educated guesses.

Tags: AI, mobile, video

Is domain authority a Google ranking factor?

Dec 2, 2022 / by CWM

Domain authority is not a Google ranking factor. Let’s get that out of the way first and foremost. It is, however, a useful SEO tool that you shouldn’t ignore.

Tags: domain authority, google

Christmas SEO essentials for retail sites

Nov 25, 2022 / by CWM

It’s beginning to look a lot like Christmas. Indeed, it seems to come earlier every year and while it’s only mid-November no doubt you’ve already seen a few lights go up on your street and all the festive ads on the telly. With all of that going on it might be understandable to assume it’s…

Tags: christmas, retail websites

Understanding TikTok SEO

Nov 11, 2022 / by CWM

Anyone with access to the internet or a teenager will have become aware of the obscene popularity of TikTok over the last few years. While many might decry the Chinese app as little more than a recycled version of Vine (remember that anyone?) it has somehow managed to become a legitimate sensation amongst kids and…

Tags: TikTok

5 top tips to boost the crawlability and indexability of your site

Nov 4, 2022 / by CWM

All the optimisation and incredible content in the world aren’t going to help you if search engines simply can’t find your website and, as we all know, it’s the web crawlers you need to appease if you want any chance of being seen right now.

Tags: google, internal links, sitemap

Prepare your holiday season SEO for Black Friday and Cyber Monday

Oct 21, 2022 / by CWM

Black Friday was once seen as a bit of a fluke – a date on the retail calendar for people to mock and avoid at all costs. But once the trend moved online, retailers of all sizes started to take it incredibly seriously. For droves of people, Black Friday and the so-called Cyber Monday that…

Tags: black friday, cyber monday

How to identify and rejuvenate outdated content

Oct 14, 2022 / by CWM

As we begin to approach the end of the year with (yet another) new Prime Minister, we’re reminded of just how quickly things change, particularly in an age of 24-hour news. In such an environment, it’s only natural that content will lose its freshness a little sooner than it might have years ago. For those…

Tags: editing, SERP

Does your domain name impact your SEO?

Jul 15, 2022 / by CWM

What’s in a name? Well, quite a lot actually. Indeed, choosing the right domain name has been one of the most important decisions facing businesses for decades now. But while it’s not quite as important now as in the days when you needed something snappy and memorable (as people will just Google it these days)…

Is your traffic legitimate or spam?

Jun 24, 2022 / by CWM

In online marketing circles, one of the greatest joys in our careers is watching traffic numbers gradually tick up. However, sometimes if something seems too good to be true then it probably is. If you’ve noticed a major spike in numbers in recent days and can’t pinpoint why exactly, you might simply be getting a…

Data Analytics for Smarter SEO

The integration of data analytics into SEO practices has arguably revolutionised the way businesses optimise their online presence.

The Power of Influencer Marketing

It might leave a bad taste in the mouths of many ‘traditional’ advertisers, but influencer marketing is a big business that you probably can’t afford to ignore.